Course 1: Fundraising for Beginners

In this 15-minute informative video titled, “Fundraising for Beginners,” Jennifer Tinney—American Golf’s National Director of Tournaments—focuses on the “basics” of tournament fundraising, noting that “the fundamentals of planning a good tournament are the basics.” Tinney walks through how to build a strong player field, acquire and keep sponsors, develop an effective tournament timeline, and choose a strong tournament committee. With interviews from Tournament Chair John Meighan, Director of Development Taryn O’Flynn, and CEO of Sadie Golf John Bladholm, “Course 1: Fundraising for Beginners” reveals how expert advice translates into real-world tournament fundraising success.

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Course 2: Building Your Sponsor & Player Database

In this 19-minute informative video titled, “Course 201: Building Your Sponsor & Player Database,” Jennifer Tinney, the National Director of Tournaments at American Golf, gives a detailed breakdown on how to find, acquire & keep sponsors and tournament players. Tinney discusses the benefits of building your sponsor & player database, including how both maximize your tournament’s profitability, build brand awareness, and foster business relationships with key influencers in the community. Through a series of real-world interviews (including a non-profit Director of Development & the CEO of Sadie Golf) and her own collection of expert tips & tricks, Tinney removes the uncertainty from the daunting task of asking for sponsorships and player commitments for your event. 

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Course 3: Creating a Fun and Memorable Golf Tournament

In this 9-minute informative video titled, “Creating a Fun & Memorable Golf Tournament,” Jennifer Tinney—National Director of Tournaments at American Golf—discusses essential marketing strategies for golf tournaments that will help you create a fun and memorable event. In Course 301, viewers will take the elements they have learned in 101 and 201 and combine them to create a unique and effective experience that will keep players returning year after year. From delivering a complete digital experience to making sure your golf tournament has a ‘wow’ factor to it, this video offers a step-by-step guide to creating an enjoyable, unique golf tournament that will leave a lasting impression on your golfers. With Golf Tournament Management, aspects like online player registration are made stress-free with our free personalized online registration system and our resource library designed to assist tournaments in creating marketing materials, sponsorship packages, and optimizing the social media experience – all in an effort to create not only a profitable fundraiser, but a fun golf tournament as well! 

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