Ideas for How to Market Charity Events
Get the Word Out
In order to make money for your tournament, you will need people to attend. So you’re going to need to get the word out as soon as possible.
Make Your Event Attractive
What time of year do you plan on having the event? Do you think your attendees will prefer a private course to a public course? What kind of prizes, games, teams are you planning to have? How much does each player want to pay to play in the event? All these factors will be part of what makes your tournament attractive.
Make it Easy for People to Get Involved
A golf tournament takes a lot of work and involves a lot of moving parts. Utilize as many volunteers as possible to help. One way of attracting volunteers is by making it easy for them to learn about the event, and letting them know what they can do to help. Volunteers are also a great resource when considering they will likely tell others about the event, thus benefiting the promotion campaign.
Promote early! Preparation is key to your promotion campaign. There are many web-based applications, which can help with the organization part of your promotion. A few great ways to promote your charity event is through a website, pamphlets, word-to-mouth, and social media.
Create an Easy Way to Turn Promotions Into Sales
The goal is to raise money for your charity golf event. Make sure that potential attendees can easily purchase tickets to your event through online sales. Make sure that all of your supporters have an easy way to promote your golf event through their social media channels like Facebook and Twitter.
- Anne Handley is the Event Sales Director at El Camino Country Club