Get Your Event Noticed – Communicate with Clarity

Michael Romero | Regional Tournament Sales

We've all heard the old adage: “less is more," but so few of us choose to follow this advice when it comes time to fund-raise.

Your cause is extremely important to you and you want it to matter just as much to everyone else, but the truth is this: People are busy and have a multitude of things already fighting for their attention. In the day and age where 140-character tweets are king, it’s clear that people respond to short, information-rich messaging.

My advice? Keep it short and to the point.

**** Headlines and email subject lines should be specific and direct.
**** State your cause and goals early. Long-winded intros lose interest.
**** Edit your communications - less content with more meaning.
**** Keep your language simple and highlight significant points.
**** Keep collateral clutter-free. Too many embellishments detract from your content.
**** Photos engage, but don’t overdo it. Make an impact, but don't overwhelm.
**** Talk about your cause, but most importantly: talk to your audience.
**** State what you want, when you want it by, and exactly what you want readers to do.

As you can see, I kept this short but to the point. In my opinion, “less is more” as long as we communicate with clarity.